This Privacy Policy aims to give you information on how we collect and process your personal data.

The SEVEN STORIES website and any other means of collecting personal data are controlled by SEVEN STORIES LONDON Ltd., referred to as ‘we’, ‘us’ or ‘our’ throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is 46 Nova Road, Croydon, England CR0 2TL

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them and we reserve the right to amend this Privacy Policy at any time by posting the amended terms herein.

This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to SEVEN STORIES LONDON web where this Privacy Policy appears.

By navigating to a SEVEN STORIES website, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

SEVEN STORIES LONDON Ltd. is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

We collect, process and retain personal information from you and any devices you may use when you navigate to a SEVEN STORIES web by transacting, by registering an account or by participating in promotional activity and otherwise interacting with us.

We capture customer data, purchase data and browsing behaviour to optimise and personalise your experience with SEVEN STORIES The personal information we collect includes the following:

• Personal information including payment related information you give us when you register or purchase through the site or mobile app;
• Content that you generate when interacting with our customer services team including details we require to contact you and verify your identity;
• Content we generate via machine learning algorithms as they apply to personalising your experience by curating more specifically the items you have an interest in.
• Other content that you generate through browsing activity including intended purchases, your marketing preferences, completion of surveys, wishlist, and participation in promotional activity; and
• Device identifiers such as IP addresses, cookie IDs, IDFAs and other device identifiers, as well as geolocation information, IoT technologies and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your browsing history, hashed email addresses, and your web log information.

We use cookies, web beacons and similar technologies to collect information about the pages you view, the links you click and other actions you take on our Services, within our advertising or e-mail content.

Cookies are text files stored on your computer when you visit web pages. To make full use of the online shopping and personalised features on SEVEN STORIES, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed. We process personal data relating to your interaction (transactions and site visits,) with SEVEN STORIES to enable us to personalise your experience. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under the GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data. We use and retain your personal information to provide, improve and personalise our service to:

• Offer you site content that includes items and services that you may like and to keep track of your basket
• Customise, measure and improve our services
• Hold views between web and mobile sites, deep linking and device linking
• Provide other services requested by you as described when we collect the information, such as participation in competitions

Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.

We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.

The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.

We do not disclose your personal information to third parties for marketing purposes. Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims. We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration.

If you have a question about this Privacy Policy, please contact: customercare@sevenstorieslondon.com

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.