Chapter Four – Behind The Scenes with Stylist – Deni Kiro
Last month, we released our premier collection of leather harness with a special photoshoot & video campaign. For this project we worked with London fashion stylist Deni Kiro who styled the key looks for the campaign. In this blog, Deni will take you behind the scenes of styling the photoshoot & the video for our spring-summer campaign. Further, find more about how the project unfolded, see unseen shots from the photoshoot and watch the video campaign.
Seven Stories London Photo shoot
The photoshoot took place on a Manchester rooftop with a breathtaking urban view of the city centre. The shooting day started with model fittings “ Normally, I do my styling fittings upfront the shooting day, but on this occasion this was not possible. Thus, I decided to pick fabrics and styles that are flexible and had also had a few spare outfits prepared.” Deni Kiro, stylist
The brief of the photoshoot was to style our premier collection of leather harnesses to launch in line with new website overhaul & rebranding. Stylist Deni Kiro was here to come up with a modern style direction to bring the collection to life. The brief was to create inspiring styles in order to show how a harness accessory can transform an outfit. Most of the looks were created with street style pieces of clothing and statement earrings from Jani Foale to finish off the outfits.
“When Domi approached me to style the campaign she wanted on-trend aesthetics. I decided to play with the top seasonal trends which I consider timeless – tonal dressing, urban minimalism, safari style and bold colours. The styling adapts these aesthetics to a street style looks. You can wear these outfits both daytime and evening and feel effortlessly elegant. Effortlessness is really important in my work – it adds a ‘cool aspect’ to the styling” – Deni Kiro, stylist
“The styling is sleek and modern. I wanted to create on-vogue aesthetics playing with tone-on-tone colours and minimalism to achieve refined urban ambience. Street style looks that project effortless elegance. I used statement earrings that coordinated beautifully with the harnesses.”- Deni, stylist
“Playing with fabrics was key for the styling – I carefully picked items in soft knit, satin and sheer so the leather harnesses would stand out. I love mixing contrasting fabrics such as leather and satin or lace and denim to elevate a look.” – Deni, stylist
Along with fashion styling Deni also works with private clients to help them create and maintain a signature personal style. If you are looking for a personal stylist in London Deni Kiro can help you choose the best outfits that are right for your body shape, personality and lifestyle.
Campaign Video Premiere
The concept for the video campaign was an urban jungle vibe, the idea was to create a stylish and modern ambience. Sleek and contemporary aesthetics were captured by videographer Lauren Austin and styled by London Stylist Deni Kiro.